Growth
Growth Marketing Manager
Bring Zivra to renters across the Netherlands, from our launch in Amsterdam to the next cities.
About the role
You'll own how renters hear about Zivra and why they sign up. That means planning and running our launch, finding the channels that work, and building a brand renters talk about.
You'll have a real budget, clear goals, and the freedom to test creative ideas quickly.
What you'll do
- Plan and run the launch of Zivra in Amsterdam, then expand to other Dutch cities.
- Run campaigns across social media, paid ads, creators and campus channels.
- Build partnerships with student housing providers, universities and renter communities.
- Own the funnel from first visit to first rent payment, and improve it with experiments.
- Set up tracking and reporting so we know what works and what it costs.
- Work with design on campaigns, content and the website.
Your first 90 days
- Present a launch plan for Amsterdam with channels, budget and targets.
- Run your first three experiments and report on the results.
- Set up the dashboards we'll use to track growth every week.
What we're looking for
- A completed bachelor's or master's degree from a Dutch research university (WO) or university of applied sciences (HBO), or an equivalent degree from abroad.
- 3+ years in growth or performance marketing at a consumer app or startup.
- Hands-on experience with paid social, app install campaigns and analytics tools.
- Comfortable with numbers: you set targets, measure results and make decisions from data.
- Creative, with a feel for what young professionals and students respond to.
- Fluent in Dutch and English.
Nice to have
- Experience launching a product in the Netherlands.
- Experience with referral programmes or loyalty marketing.
- A network among Dutch creators or student organisations.
What we offer
- A competitive salary and employee stock options, discussed openly in the first call.
- 25 vacation days plus Dutch public holidays.
- Hybrid work from our Amsterdam office on Keizersgracht, with at least two days together each week.
- A laptop and setup of your choice, and travel costs to the office reimbursed.
- A yearly learning budget for courses, books and conferences.
- Visa sponsorship through the Dutch highly skilled migrant scheme where needed.
About Zivra
Zivra is a Dutch money app for renters. Pay rent from Zivra, earn points on rent and card spending, and spend them on rewards around your city: coffee, dinners, fitness and nights out. We're a small team in Amsterdam getting ready to launch in the Netherlands.